Omnichannel customers shop 1.7 times more than single channel shoppers and data suggests that they spend more (McKinsey and Company, 2022).
Customers increasingly expect retail brands to be on multiple channels and available at different touchpoints (ERT, 2022).
This means that consistency and connection between in-shop experiences and marketing platforms is essential. Meet your customers' expectations by adopting an omnichannel strategy across the business. It is no longer simply a “nice to have,” but a “must have”.
So how can you create an enjoyable and efficient experience for your customers?
Examine key pain points and resolve these to begin. For example, are products unclearly described on the website? Is the ordering process for a product confusing?
Look into providing a quicker checkout process or a better app experience. Simply providing clearer product information in the shop and online is always a great place to begin.
By ironing out your pain points, your customer experience will evolve effortlessly into omni channel one, leading to your customers returning to you again and again.