Pushing the Broom - Tips on Selling Male Grooming Products in Electrical Retail

Male grooming is booming and it’s good news not only for those looking to achieve some kind of balance in the bathroom, but also for bricks-and-mortar retailers.

According to recent research by Euromonitor, Western Europe forms the largest part of a male grooming market expected to reach US$60.7 billion by 2020, and 91% of sales are currently through physical stores, in fact online only accounts for 5% of total sales worldwide.

Male grooming products are not traditionally the province of electrical retailers more used to selling TVs and toasters, but as more CE brands jump in to shave themselves a slice of this market, it could be an opportunity for electrical retailers to scrub down and face up to the affluent metro-men looking for a neat machine to nip-n-tuck their well-loved chin-curtains.

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