Paul LavilleApr 8, 20214 minLessons from LockdownTo say the last 12 months have been disruptive is an understatement. Everything has changed: More people are working from home and, since bu
Paul LavilleMar 16, 20207 minHow to Increase Value & Profitability by Up-SellingI’m often told that up-selling to higher-spec more expensive models and brands is almost impossible...
Paul LavilleOct 10, 20194 minAccentuate the Positive when Selling New TechnologyDon’t lead your demos or conversations with what the TV can't do if you want to convince your customer to make that investment in new tech.
T21 TrainingOct 4, 20193 minPushing the Broom - Tips on Selling Male Grooming Products in Electrical RetailMale grooming is booming and it’s good news not only for those looking to achieve some kind of balance in the bathroom, but also for bricks-
T21 TrainingSep 11, 20191 minT21 Training Survey!In association with ERT Magazine, we've launched the year's biggest survey to find out what retailers in the UK's electrical retail industry
T21 TrainingJul 11, 20193 min5 Top Tips for Selling Refrigeration Products in Your StoreFridges and freezers are a necessity, aren’t they? So why aren't they easier to sell?
Paul LavilleFeb 1, 20194 minDo your 'Retail Experiences' result in sales?Retail Experiences do matter, but these must translate into sales