I’m often told that up-selling to higher-spec more expensive models and brands is almost impossible...

Don’t lead your demos or conversations with what the TV can't do if you want to convince your customer to make that investment in new tech.

Male grooming is booming and it’s good news not only for those looking to achieve some kind of balance in the bathroom, but also for bricks-

In association with ERT Magazine, we've launched the year's biggest survey to find out what retailers in the UK's electrical retail industry

Fridges and freezers are a necessity, aren’t they? So why aren't they easier to sell?

Retail Experiences do matter, but these must translate into sales