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How to Increase Value & Profitability by Up-Selling

Paul Laville

Mar 16, 2020
7 min

How to Increase Value & Profitability by Up-Selling

I’m often told that up-selling to higher-spec more expensive models and brands is almost impossible...

16 views0 comments

Accentuate the Positive when Selling New Technology

Paul Laville

Oct 10, 2019
4 min

Accentuate the Positive when Selling New Technology

Don’t lead your demos or conversations with what the TV can't do if you want to convince your customer to make that investment in new tech.

6 views0 comments

Pushing the Broom - Tips on Selling Male Grooming Products in Electrical Retail

T21 Training

Oct 4, 2019
3 min

Pushing the Broom - Tips on Selling Male Grooming Products in Electrical Retail

Male grooming is booming and it’s good news not only for those looking to achieve some kind of balance in the bathroom, but also for bricks-

16 views1 comment

T21 Training

Sep 11, 2019
1 min

T21 Training Survey!

In association with ERT Magazine, we've launched the year's biggest survey to find out what retailers in the UK's electrical retail industry

25 views0 comments

5 Top Tips for Selling Refrigeration Products in Your Store

T21 Training

Jul 11, 2019
3 min

5 Top Tips for Selling Refrigeration Products in Your Store

Fridges and freezers are a necessity, aren’t they? So why aren't they easier to sell?

11 views0 comments

Do your 'Retail Experiences' result in sales?

Paul Laville

Feb 1, 2019
4 min

Do your 'Retail Experiences' result in sales?

Retail Experiences do matter, but these must translate into sales

1 view0 comments

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