Sales Training

What makes a great e-learning course?

Want to know more about e-learning? In this video T21 Group's Paul Laville, talks to Rachel Spratling about getting started with e-learning.

Lessons from Lockdown

To say the last 12 months have been disruptive is an understatement. Everything has changed: More people are working from home and, since bu

How to Increase Value & Profitability by Up-Selling

I’m often told that up-selling to higher-spec more expensive models and brands is almost impossible...

Do ‘Hardcore’ Sales Techniques Actually Work?

In my opinion this shambles of a sales process should be thrown to the wolves.

Accentuate the Positive when Selling New Technology

Don’t lead your demos or conversations with what the TV can't do if you want to convince your customer to make that investment in new tech.

Pushing the Broom - Tips on Selling Male Grooming Products in Electrical Retail

Male grooming is booming and it’s good news not only for those looking to achieve some kind of balance in the bathroom, but also for bricks-

T21 Training Survey!

In association with ERT Magazine, we've launched the year's biggest survey to find out what retailers in the UK's electrical retail industry

5 Top Tips for Selling Refrigeration Products in Your Store

Fridges and freezers are a necessity, aren’t they? So why aren't they easier to sell?

Clarity Alliance Training

Earlier this year we were delighted to be asked by Clarity Alliance to provide sales training to their members.