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our valued partners

We are proud to work with forward-thinking businesses

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Product launch in Currys PC World

We worked with Yamaha Music UK, launching a range of MusicCast audio products into leading electrical retailer Currys PC World. The campaign began with a two-day 'brand induction' run by T21 at Yamaha's UK offices and then our in-store team spent six months representing Yamaha in stores across the UK, demonstrating and selling to customers and spending time training shop floor staff on the features and benefits of Yamaha products. The entire campaign was fully managed by T21.

“Right from the start it was clear that T21 were not only an extremely professional company but also very knowledgeable in the areas of audio and technology. 

They were passionate about our products and keen to make sure the right promoters were engaged to get the best results. Having now worked with the team at T21 for a number of months, this initial reaction has stayed true throughout."

— Sales Director, Yamaha Music (UK) Ltd


Product launch via E-learning

We designed and built a bespoke e-learning platform for Humax, launching the 'Humax Eye' IP camera into retailers across the UK. Learning modules were built using Articulate Storyline, transported onto our platform with points-based incentives for retail sales staff.

“An innovative way of reaching store staff with regards to product information and sales training, providing key features and benefits via an entertaining and comprehensive guide. This solution greatly helped in the introduction of the Humax Eye to our channels.”

— Marketing Manager, Humax UK


Multiple retail training initiatives

Hughes are our largest retail clients, and we've worked with them on a number of training initiatives over the years: First we designed and built a bespoke e-learning platform for over forty e-learning courses and supporting content, we filmed a number of training videos, carried out mystery shopping exercises and over 12 months we trained over 500 shop floor sales staff and managers on 'Developing a Sales Mindset', a blended training initiative which was very well-received by all who attended.

"Hughes will be continuing to work with T21 for many years, as they have proven skills to help us deal with necessary change and contribute to the success of our business."

— HR Director, Hughes Electrical


E-learning for Retra members

Retra are the UK's leading trade association for electrical retailers and repairers. As part of the renewal of their industry training initiative they contracted us to provide a fully bespoke learning platform for sales, finance and extended warranty training for their members. As part of the platform we wrote a number of e-learning modules and scripted and filmed 10 training videos following the exploits of a fictional Retra retailer hit with problems common to their members. In the year of its launch, the T21/Retra learning platform went on to scoop the award for "Best industry training" at the Innovative Electrical Retailing Awards.

“T21 have created for us one of the most comprehensive and ambitious training platforms in the electrical retail industry which has already begun to help hundreds of our members understand the best ways to sell with partner finance and extended warranty.”

— CEO, Retra

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Customer experience & sales training

Dacombes are a small independent electrical retailer based in the sleepy town of Wimborne on England's beautiful Dorset coast. They're also one of the most innovative and progressive independent retailers in the country having won multiple awards for their excellent retail standards & customer experience.

We spent nine months of sales training, test-shopping and one-to-one coaching with Dacombes, helping their sales team find 'that extra 10%' of sales, profitability and customer service that's enabled them to reap yet more awards for what they do best. 

"T21's training sessions are packed with content which tasks us with finding new ways to sharpen our competitive edge. The training & ongoing coaching has challenged us to really get under the skin of our customers to understand exactly why they buy from us and how we can refine and further develop our strengths to compete with our rivals."

— Owner, Dacombes of Wimborne

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